About Us

At Out of the Blue (OOTB), we believe that true joy often comes “out of the blue” – through small and big surprises that brighten everyday life. Since 1986, it has been our passion to design, develop and market products that inspire, surprise and create smiles all over the world.

Our mission is clear:

  • We provide our customers and partners with outstanding products and services, always with the highest possible reliability.

  • We ensure excellent value for money and focus on practical, solution-oriented partnerships.

  • We think long-term: sustainable growth and development of our company are just as important as the success of our customers.

  • We face challenges with positivity, reliability and creativity.

With more than 3,500 products, 600 new novelties every year, showrooms in Germany, Hong Kong and Finland, and a network of more than 500 suppliers, we combine creativity with professionalism. Over 6,000 customers in more than 60 countries trust in OOTB – from large international chains to specialized retailers and online shops.

Behind our products stands a passionate team. From purchasing, design and compliance to logistics, marketing and customer service, every employee contributes to turning our mission into reality: making everyday life more colorful, one surprise at a time.

Our Company Presentation

See the full Presentation here

Our Values

  • Reliable,

    in our thinking, actions and results.

  • Assertive,

    to reliably achieve the goals of our customers and our company.

  • Cost-conscious,

    to ensure the successful economic development of our company.

  • Positives,

    in our way of thinking - we consciously show a positive attitude; regardless of how difficult and problematic the situation appears to be.

  • Solution oriented,

    by finding at least one solution to every challenge. Because this solution will bring a smile to one or many people somewhere in the world.

  • customer-first

    Customer oriented,

    because the requirements and economic success of our customers are the basis of our success and these enable us to "give pleasure" in the long term.

Our Responsibility


At OOTB, our promise of joy and surprise is not limited to our products – it is an integral part of how we act as a company. Responsibility towards our employees, our partners, the community and our planet is deeply rooted in our culture. Here is how we live up to this commitment:

  • 1. Environment

    We take environmental protection seriously and continuously work on reducing our ecological footprint.

    • Plastic reduction: We carefully balance responsibility with practicality. Simply discarding all existing plastic materials would create more waste – therefore, we avoid “quick fixes” and instead focus on sustainable alternatives in all new product developments. Our goal: eliminating single-use plastics wherever possible.
    • Renewable energy: Since 2019, our photovoltaic system on the roof of our offices and warehouses has been generating clean electricity. We produce more power than we consume, actively reducing our carbon footprint. Environmental awareness can also come “out of the blue”!

  • 2. Quality & Conformity

    Bringing joy requires trust. That is why product quality and safety are at the core of everything we do.

    • Our dedicated quality assurance team ensures that every single product is tested and meets European standards.
    • We work with accredited institutes and TÜV Rheinland LGA Products GmbH has certified us as specialists in toy safety.
    • Regular training keeps our staff up to date on the latest regulations and safety requirements.

  • 3. Community

    We are proud of our strong roots and our responsibility towards people.

    • Supporting the next generation: For more than 12 years, our apprenticeship program has been shaping new talent. At any given time, we welcome more than 10 apprentices to our team – the future of OOTB.
    • Encouraging innovation: We believe in great ideas and love supporting creative minds. Inventors can reach out to us, protected by non-disclosure agreements. If we decide to realize an idea together, the inventor receives fair compensation and a share of the profits.

  • 4. Customer Service

    Our customers’ success is our success.

    • Reliability, solution orientation and cost efficiency guide our daily business.
    • From personal key account managers to our showroom, app and webshop – we make sure our customers feel supported at every step.
    • Feedback matters: We see every suggestion as a chance to improve. That is why we welcome all input, both positive and critical, with gratitude.